I like the fact that you are getting 2 power racks, the number of times I walk into my gym and some d1ckhead is doing bicep curls in it when I want to do squats is ridiculous.
Looks like a lot of capital to lay down but I'm sure it'll be worth it.
A guy opened a hardcore gym just down the road from me in September last year, I joined within the first week as it was ideal and just what I needed, when I chatted to him about advertising he was quite cavalier saying "Oh the best advertising is by word of mouth" He was a nice guy and although I didn't disagree with him I don't think he went into it with his eyes open, he only got around 200 people to sign up (he was aiming for 500) and of them only 50 were regular trainers. I tried to help him out with some advertising but by then it was too late at the place folded.
I know promotion and advertising seems a little irrelevant at the moment and I'm sure you have it covered but I think sometimes businesses (esp new ones) forget the power of a little publicity and many shrug it off as an unecessary extra expense.
Anyway best of luck with your exciting new project and keep us posted I'll be interested to see how you get on!
Jock
